UNDER CONSTRUCTION
ALDI Smoke Alarm Scandal
One Day of World Fire Safety Foundation & ALDI Emails
22 March 2017
---------- Forwarded message ----------
From: Adrian Butler, Chairman, The World Fire Safety Foundation - NSW, Australia <ab@thewfsf.org>
Date: 22 March 2017 at 23:32
Subject: Do Aldi's D.E.L.T.A. Brand Smoke Alarms Comply With Queensland Government Legislation?
To: ALDI@creation.io, george.coleman@creation.io
Cc: Louie Naumovski LHFSN <Removed for Privacy>
George Coleman
Global President
Creation PR
Creation, 2 Waterhouse Square
140 Holborn
London, EC1N 2AE, UK
Ph: +44 (0)20 7067 0304
c.c.
Louie Naumovski, Logan House Fire Support Network
Dear Mr Coleman
Do Aldi's D.E.L.T.A. Brand Smoke Alarms
Comply With Queensland Government Legislation?
I am writing to you as the head of Aldi's PR firm.
A PR disaster is looming for Aldi Australia.
Please examine the email chain below and this radio interview about Aldi, allegedly, ". . .profiteering and putting people's lives at risk."
Aldi's Australian Customer Service insists "This case has now been closed" (see below).
As Customer Service insist they "can't do so", would you kindly forward my email (copied below) to Aldi Australia's CEO, Mr Stefan Kopp.
This would be consistent with Aldi's 'Corporate Responsibility Principals' (page 4, para 4), i.e.
“We want to enable our customers to make informed choices by providing them with accurate and transparent information through clear product labeling and direct customer communications.”
There is a solution to this Aldi's pending PR problem.
I'd be happy to discuss it with you:
+61 (0)409 782 166
Please advise.
Thank you.
Sincerely,
Adrian Butler
Chairman, Co-Founder, Former Fire Fighter
The World Fire Safety Foundation
8 Baybreeze Close
Deception Bay, QLD 4508
Ph: +61 409 782 166
60 Minutes - Ionization Smoke Alarm Expose:
---------- Forwarded message ----------
From: Adrian Butler, Chairman, The World Fire Safety Foundation - NSW, Australia <ab@thewfsf.org>
Date: 22 March 2017 at 14:49
Subject: Kylie: Do Aldi's D.E.L.T.A. Brand Smoke Alarms Comply With Queensland Government Legislation? [ ref:_00D90qT8A._500901Zg7Hw:ref ]
To: "Customerservice@aldi" <customerservice@aldi.com.au>
Cc: "Neil Reid afsm, A/Assistant Commissioner, Specialist Capability and Planning, Queensland Fire & Emergency Services, Brisbane, QLD, Australia" <Removed for Privacy>, Louie Naumovski LHFSN <Removed for Privacy>, David Isaac <Removed for Privacy>
Attention: Kylie
Team Leader
ALDI Customer Service
Aldi Australia
1 Sargents Rd, Minchinbury
NSW 2770, Australia
c.c.
- Neil Reid, A/Commissioner, QFES,
- Louie Naumovski, LHFSN Founder, and
- David Isaac, Standards Australia Committee FP002.
Dear Kylie
Do Aldi's D.E.L.T.A. Brand Smoke Alarms Comply With Queensland Government Legislation?
Thank you for your message below with your comment: "This case has now been closed."
Two hours ago I sent a message care of customer service (copied below) to your CEO, Mr Stefan Koop. My message to Mr Koop apprised Aldi of life-safety and litigation concerns with your Delta brand ionization AND photoelectric smoke alarms.
Was my message forwarded to Mr Koop?
Please advise.
Thank you.
Sincerely,
Adrian Butler
The World Fire Safety Foundation
Chairman, Co-Founder, Former Fire Fighter
Deception Bay, QLD 4508
AUSTRALIA
Ph: +61 409 782 166
60 Minutes Smoke Alarm Exposé
'The Alarming Truth'
www.SmokeAlarmWarning.org
On Wed, 22 Mar 2017 at 1:55 pm, Customerservice@aldi <customerservice@aldi.com.au> wrote:
Dear Adrian
Thank you for sending through your email.
I am sorry to hear that you are not satisfied with the responses you have received in relation to your complaint.
All of your feedback has been documented and shared with the appropriate departments however, we have provided you with our Media Statement on this matter and we are unable to provide you with any additional comments and/or information.
This case has now been closed.
Kind regards,
Kylie
ALDI Customer Service Team Leader
This email is sent by ALDI Stores (A Limited Partnership) ABN 90 196 565 019 whose registered address is 1 Sargents Rd, Minchinbury, NSW 2770, Australia. This message including the enclosures is intended exclusively for the recipient(s) stated and can contain privileged, confidential or otherwise protected information. Should you receive this message in error, it is strictly prohibited for you to use, disseminate, forward, print or copy this message. Please inform the sender mentioned above and delete the message received.
Save paper - think before you print
ref:_00D90qT8A._500901Zg7Hw:ref
---------- Forwarded message ----------
From: Adrian Butler, Chairman, The World Fire Safety Foundation - NSW, Australia <ab@thewfsf.org>
Date: 22 March 2017 at 11:30
Subject: Do Aldi's D.E.L.T.A. Brand Smoke Alarms Comply With Queensland Government Legislation? [ ref:_00D90qT8A._500901Zg7Hw:ref ]
To: "Customerservice@aldi" <customerservice@aldi.com.au>
Cc: Louie Naumovski LHFSN <Removed for Privacy>, "Neil Reid afsm, A/Assistant Commissioner, Specialist Capability and Planning, Queensland Fire & Emergency Services, Brisbane, QLD, Australia" <Removed for Privacy>, David Isaac <Removed for Privacy>
For the personal attention of:
Stefan Kopp
Group Managing Director
ALDI Australasia
(India - please forward this email to Mr Kopp)
c.c.
- Neil Reid, A/Commissioner, QFES,
- Louie Naumovski, LHFSN Founder, and
- David Isaac, Standards Australia Committee FP002
Dear Mr Koop
Do Aldi's D.E.L.T.A. Brand Smoke Alarms Comply With Queensland Government Legislation?
[ ref:_00D90qT8A._500901Zg7Hw:ref ]
I am writing further to my verbal complaint made to Aldi Customer Service on Friday of last week and your customer service agent's unsatisfactory response below.
There are serious life safety and litigation concerns in relation to Aldi's Delta brand smoke alarms that are being sold in Queensland and across Australia.
Our website, www.SmokeAlarmWarning.com explains why ionization smoke alarms are not safe.
Please note my email below and Aldi's official Media Statement (attached) where Aldi claims:
"Both ionization and photo electric (sic) smoke alarms went on sale at ALDI as part of our 8 March Special Buys.
We can confirm that both alarms comply with government legislation." (emphasis added)
I went into my local Aldi store on Saturday and purchased a twin pack of Aldi's allegedly-compliant-alarms (i.e. 'DELTA Fire Safety Photoelectric & ionization Smoke Alarm 2pk' - part number 0301-7319-02).
I asked the store manager if these alarms complied with Queensland's new photoelectric-only smoke alarm legislation.
She responded, "We wouldn't sell them if they didn't comply with the legislation."
Please advise if BOTH Aldis' ionization AND the photoelectric alarms purchased by me on Saturday comply with the Queensland government's photoelectric-only legislation (enacted 1 January 2017) as claimed by your staff member on 18 March 2017 and in your media statement of 16 March 2017 (attached).
Please respond at your earliest possible convenience.
Thank you.
Sincerely,
Adrian Butler
Chairman, Co-Founder, Former Fire Fighter
The World Fire Safety Foundation
Deception Bay, QLD 4508
Ph: +61 409 782 166
60 Minutes - Ionization Smoke Alarm Expose:
On 22 March 2017 at 08:53, Customerservice@aldi <customerservice@aldi.com.au> wrote:
Dear Adrian,
As discussed in our previous phone call i have attached the following Media Statement.
We once again appreciate the time you have given in providing us with your feedback.
Your feedback with the product has been documented and forwarded to the appropriate department.
We aim to produce products to the highest quality standards. All ALDI products are tested and must meet stringent quality standards prior to being sold in ALDI stores.
At ALDI, we are always trying to improve the level of service we provide our customers. To help us do this, we would like you to tell us how we are doing by taking part in the ALDI Customer Satisfaction Survey that will be sent to you shortly.
Kind Regards,
India
ALDI Customer Service
This email is sent by ALDI Stores (A Limited Partnership) ABN 90 196 565 019 whose registered address is 1 Sargents Rd, Minchinbury, NSW 2770, Australia. This message including the enclosures is intended exclusively for the recipient(s) stated and can contain privileged, confidential or otherwise protected information. Should you receive this message in error, it is strictly prohibited for you to use, disseminate, forward, print or copy this message. Please inform the sender mentioned above and delete the message received.
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